… Economies of scale—which provided benefits in the past to large companies running mass media marketing campaigns—no longer apply in the world of relationship marketing. Companies that have the most insight into customer behavior and motivation will have the greatest competitive advantage. They’ll also outperform companies continuing to operate on a transactional basis with their customers. ~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~ To your continued success, Eri …